Bringing Characters,Concepts, and Worlds to Life
what they
say about me.
Sasha is the rarest kind of designer — opinionated, but in service of the user. She rebuilt our onboarding in three weeks and lifted activation by 34%. I’d hire her again tomorrow.
One of those rare hires who can sit in a strategy meeting at 10am and push pixels with engineering at 4pm. Sasha set a bar for craft that outlasted her engagement.
We brought Sasha in to refresh the brand and ended up rebuilding marketing, product, and a chunk of our culture deck. Calm, fast, and unusually thoughtful.
Curriculum
Vitae.
Independent — self-employed
Design and front-end engagements for early-stage startups and cultural institutions. Recent: Lumen, Husk, Foundry.
Design Lead — Foundry
Founding designer through Series A. Built the design system, the marketing site, and a team of four. Shipped weekly.
Senior Product Designer — Drift
Owned the checkout, billing, and growth surfaces. Led the rebrand that took the product from a tool to a platform.
Designer — Pentagram
Identity, environmental, and digital work for clients including MoMA PS1, The New York Times Magazine, and Public Theater.